Displayed at the top of every page across the site, in all language versions — the highest-visibility placement available.
Site Banner — impressions are the pageviews your banner appeared on (it runs on every page); clicks when a visitor clicks the banner through to your link.
Click-through rate (CTR) is clicks divided by impressions. All figures are measured independently by Clicky, a third-party web-analytics service, across all language versions of the site, and refreshed daily.
Every view counts, bots excluded. Each time a real visitor loads a page showing your placement counts as one impression, so a buyer who returns to the directory several times is counted each time. Repeat clicks on the same page within one visit count once. Automated traffic (bot-like visits from hosting and datacenter networks) is excluded, using the same rules as the research-visit counts shown on manufacturer profiles.